How to Optimize Your Website for Google Using Zigrow’s Built-In SEO Tools
- August 1, 2025
- Growth & SEO
- 4 min read
A website without SEO is like a billboard in the desert, technically there, but hardly seen.If you’ve built your website using Zigrow, you’re already ahead. Why? Because Zigrow includes SEO features built into the builder, that means you don’t need third-party plugins, external scripts, or a background in coding to start ranking on Google.
This guide will walk you through:
- What Google looks for in a website in 2025
- How Zigrow simplifies on-page SEO
- What actions you can take today to improve your search visibility
Let’s turn your website into a discoverable, search-optimized growth tool.
What is SEO and Why Does it Matter?
Despite the rise of AI chat tools and voice search, Google remains the #1 traffic source for most businesses.
- 68% of online experiences begin with a search engine
- 53.3% of all website traffic comes from organic search (BrightEdge, 2024)
- And the top 3 organic results get 54.4% of all clicks (Backlinko, 2024)
That means if your site isn’t optimized for Google, you’re missing a huge chunk of potential customers.
What Google Looks For in a Website
Before we dive into Zigrow’s tools, let’s understand the basics. Google ranks websites based on hundreds of factors, but here are the top 5 that you can control:
- Page Titles & Meta Descriptions – Your first impression in search results
- Mobile-Friendliness – Over 60% of searches happen on mobile
- Page Speed – Faster = better ranking
- Structured Content – Clear headings, readable text, keyword use
- Backlinks & Engagement – External links and how users interact with your site
Zigrow doesn’t just help with the first four, it makes them part of your design workflow.
Zigrow’s Built-In SEO Tools (and How to Use Them)
Let’s walk through each feature and what to do with it:
1. Set Your Page Titles & Meta Descriptions
Every page you create in Zigrow lets you edit:
- SEO Page Title (under 60 characters recommended)
- Meta Description (under 160 characters recommended)
These two fields are what users (and Google) see in search results.
Pro Tip – Include your focus keyword early in the title and write your description like a mini ad to boost click-through rates.
2. Add Keywords in the Meta Keyword Field
While meta keywords aren’t a major ranking factor anymore, Zigrow lets you add them for internal clarity and future optimization.
Use:
- 3–6 relevant keyword phrases
- Comma-separated format (e.g., “freelance web designer, personal portfolio, website builder India”)
Pro Tip: Don’t keyword-stuff. Think of this as tagging your content, not gaming the system.
3. Upload a Favicon for Brand Trust
That small icon in your browser tab (favicon) may seem cosmetic—but it builds trust and professionalism in Google’s eyes.
Google often pulls favicons into mobile search results too.
Zigrow lets you:
- Upload .ico or .png files directly
- Preview how your favicon appears on desktop and mobile
4. Connect Google Analytics & Meta Pixel
Analytics tools don’t directly affect SEO, but they help you track and improve what’s working.
Zigrow allows you to paste:
- Your Google Analytics Measurement ID
- Your Meta Pixel ID for ad tracking
Once connected, track:
- Bounce rate
- Time on page
- Top landing pages
- Traffic sources (organic, referral, social)
5. Image Optimization (Auto-Handled)
Slow-loading images hurt rankings. Zigrow:
- Compresses large files automatically
- Supports lazy loading
- Ensures all templates are mobile-optimized
Did you know? A 1-second delay in page load time can reduce conversions by 7%
You don’t need to manually compress or resize files before uploading. Zigrow takes care of it.
Advanced Tip: Use Clear Headings & Content Blocks
Google reads your content structure through headings (H1, H2, etc.).
Zigrow’s blocks are already set up with semantic structure—just make sure you:
- Use 1 H1 per page (your main heading)
- Use H2s and H3s to organize subtopics
- Add keywords naturally into your headings and paragraphs
SEO Is Not One-and-Done
The best Zigrow users revisit their SEO settings regularly:
- Update meta descriptions to reflect new offers
- Add location keywords as they grow
- Review Analytics monthly for top-performing pages
- Refresh older blog content with new insights
You don’t need to be an expert, you just need the right habits + the right tools.
Conclusion:
In a crowded digital world, showing up on Google isn’t optional, it’s essential.
Zigrow’s built-in SEO tools make it easy for entrepreneurs, creators, and small businesses to optimize their sites without plugins, developers, or stress.
You focus on your business. Zigrow makes sure people can find it.
